What is your maximum potential market share?

// July 9th, 2010 // Banking, Banks, Credit Unions, Decommoditization

What is your bank or credit union’s maximum potential market share? When you allow yourself to operate in a commoditized banking environment, the answer is pretty simple:

Size of market divided by # of competitors = your maximum market share

Unless you break the cycle of commoditization, your financial institution’s market share potential will never stray greatly from this simple calculation. Download the free Decommoditization Manifesto, Part 1 to begin learning how you can break free from the commodity dynamic and earn yourself a disproportionate market share.

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