// May 27th, 2010 // No Comments » // Being an entrepreneur, Creative Brand Communications, Entrepreneurial Lessons, Jeff Stephens, PSST! Word of Mouth Marketing for Banks and Credit Unions
Positioning is everything. At CBC, I obviously preach the virtues of good brand positioning to my bank and credit union clients. So when it comes to marketing ourselves as a company, I obviously try to practice what I preach. It’s always tougher to see your own situation, though. The cobbler’s children often have no shoes, as they say.
This year I’ve attended two conferences/seminars from ReCourses, a management consulting firm specializing in small creative services companies like us. Hearing their content about brand positioning for small agencies not only helped me think about CBC’s own positioning in a fresher way, it has actually even given me some cool new ways to articulate my philosophies to my bank and credit union clients as well. It’s given me lots of great food for thought. That’s one of the things I love about business and entrepreneurship. When you leanr about new things, you find many ways to apply it all over your life and business.
To reflect our newly refined positioning, we’ve developed a new site, still at www.creative-brand.com. It was a lot of work for my team, and for me personally, but I’m excited about it.
Our primary goal with the site is to better distribute our unique educational content about our one-of-a-kind expertise in experiential brand development, multi-sensory marketing and word of mouth marketing for entrepreneurial banks and credit unions.
Our second goal is to give our prospective clients a good sense for what it’s like to work with CBC, so we’ve developed a New Client Orientation Guide (which was particularly fun to write).
Positioning is everything. At CBC, I obviously preach the virtues of good brand positioning to my bank and credit union clients. So when it comes to marketing ourselves as a company, I obviously try to practice what I preach. It’s always tougher to see your own situation, though. The cobbler’s children often have no shoes, as they say.
This year I’ve attended two conferences/seminars from ReCourses, a management consulting firm specializing in small creative services companies like us. Hearing their content about brand positioning for small agencies not only helped me think about CBC’s own positioning in a fresher way, it has actually even given me some cool new ways to articulate my philosophies to my bank and credit union clients as well. It’s given me lots of great food for thought. That’s one of the things I love about business and entrepreneurship. When you learn about new things, you find many ways to apply it all over your life and business.
To reflect our newly refined positioning, we’ve developed a new site, still at www.creative-brand.com. It was a lot of work for my team, and for me personally, but I’m excited about it.
Our primary goal with the site is to better distribute our unique educational content about our one-of-a-kind expertise in experiential brand development, multi-sensory marketing and word of mouth marketing for entrepreneurial banks and credit unions.
Our second goal is to give our prospective clients a good sense for what it’s like to work with CBC, so we’ve developed a New Client Orientation Guide (which was particularly fun to write).
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