Speaking

I have the good fortune of being able to do a lot of speaking and presentations—mostly at banking, credit union and marketing conferences.  I’ve been all over the country speaking, and even to Europe to speak for three days at a marketing conference in the Baltics about my experiences and insights into the Umpqua Bank brand.
Apparently people generally like my ideas and presentations—take a look at a few of the I’ve received.
Below are three of my most popular topics this year.  I also create custom topics and can adapt my topics for just about any relevant audience, from CEO’s to marketers to entrepreneurs, etc.
You may also download the official 2009 Jeff Stephens speakers profile here. If you’d like to talk about having me at your event, just email me.
How Does Your Brand Smell, Taste, Sound, Feel and Look?
Proving the Story with Multi-Sensory Experiences
You’re sure to capture audience interest with this intriguing presentation, which unlocks the secrets that successful non-financial brands have utilized for years: true brands can be smelled, tasted, heard, felt and seen. Jeff Stephens will use financial (Umpqua
Bank and ING Direct) and non-financial examples (from large companies like Starbucks to small organizations like Bishops Barber Shop) to demonstrate how a financial institution can create a powerful brand by building brand equity into all the senses.  Attendees will:
• learn why multi-sensory marketing is effectively
• learn how multi-sensory marketing can differentiate your credit union from the masses
• learn how you can cost-effectively create a multi-sensory experience at your credit union
Bottle the Buzz: Word of Mouth Marketing for Banks and Credit Unions
Word of mouth marketing is the oldest and most trusted form of marketing—yet banks and credit unions have never learned to harness the power of word of mouth to their advantage.  With tightening budgets and increased competition, financial institutions can no longer try to outspend the competition.  Instead, they must out-smart them with word of mouth and buzz.
That’s why Jeff and the CBC team developed PSST!, the world’s first word of mouth marketing agency specializing in banks and credit unions.
In this session, Jeff will explain the principles of word of mouth marketing.  Using financial and non-financial case studies as examples, Jeff will walk the audience through the five main steps to develop a powerful word of mouth marketing campaign.
The Art of De-Commoditization
Let’s face it:  financial services have become a commodity.  Checking accounts, auto loans and even mortgages are a dime a dozen, and rate wars are as heated as ever.  So how is a bank or credit union supposed to compete?  They must de-commoditize.  In other words, they must break from the commodity environment by giving customers a reason beyond products, services and rates, to choose their bank or credit union.
Jeff will provide examples and principles for how banks and credit unions can break free from the commoditized business environment, to:
• Find a compelling value proposition to compete on
• Find better-fit customers…not just any customers
• Create deeper relationships with customers
Testimonials
“Jeff’s presentation was among the most engaging we’ve ever had at our conferences.  Our attendees were energized, asking questions, and excited to bring new ideas back to their credit unions.”
Diana Dionne
Maine Credit Union League
• THIS is why I came to the school!  This is the type of new ideas I wanted to bring back with me!  He did it so well but I was afraid I would not be able to deliver the message as well as he did to my staff.  However, I was lucky to find a webinar he is hosting so I have my staff signed up for it!  He was GREAT!  He was BELIEVABLE and he was REAL!
CUNA Marketing Management School Attendee
“I book a lot of speakers, and Jeff’s content is completely unique from what other’s discuss.  He provide attendees a fresh new paradigm about how to be competitive, and walks the audience step-by-step through the process of developing a powerful brand that will help them compete as well as possible.”
Trish Patterson
Tennessee Credit Union League

I have the good fortune of being able to do a lot of speaking and presentations—mostly at banking, credit union and marketing conferences.  I’ve been all over the country speaking, and even to Europe to speak for three days at a marketing conference in the Baltics about my experiences and insights into the Umpqua Bank brand.

Apparently people generally like my ideas and presentations—take a look at a few of the testimonials I’ve received from my speaking gigs, at the bottom of the page.

Below are three of my most popular topics this year.  I also create custom topics and can adapt my topics for just about any relevant audience, from CEO’s to marketers to entrepreneurs, etc.

You may also download the official 2010 Jeff Stephens speakers profile here. If you’d like to talk about having me at your event, just email me.

How Does Your Brand Smell, Taste, Sound, Feel and Look?

Proving the Story with Multi-Sensory Experiences

You’re sure to capture audience interest with this intriguing presentation, which unlocks the secrets that successful non-financial brands have utilized for years: true brands can be smelled, tasted, heard, felt and seen. Jeff Stephens will use financial (Umpqua

Bank and ING Direct) and non-financial examples (from large companies like Starbucks to small organizations like Bishops Barber Shop) to demonstrate how a financial institution can create a powerful brand by building brand equity into all the senses.  Attendees will:

• learn why multi-sensory marketing is effectively

• learn how multi-sensory marketing can differentiate your credit union from the masses

• learn how you can cost-effectively create a multi-sensory experience at your credit union

Bottle the Buzz: Word of Mouth Marketing for Banks and Credit Unions

Word of mouth marketing is the oldest and most trusted form of marketing—yet banks and credit unions have never learned to harness the power of word of mouth to their advantage.  With tightening budgets and increased competition, financial institutions can no longer try to outspend the competition. Instead, they must out-smart them with word of mouth and buzz.

That’s why Jeff and the CBC team developed PSST!, the world’s first word of mouth marketing agency specializing in banks and credit unions.

In this session, Jeff will explain the principles of word of mouth marketing.  Using financial and non-financial case studies as examples, Jeff will walk the audience through the five main steps to develop a powerful word of mouth marketing campaign.

The Art of De-Commoditization

Let’s face it:  financial services have become a commodity.  Checking accounts, auto loans and even mortgages are a dime a dozen, and rate wars are as heated as ever.  So how is a bank or credit union supposed to compete?  They must de-commoditize.  In other words, they must break from the commodity environment by giving customers a reason beyond products, services and rates, to choose their bank or credit union.

Jeff will provide examples and principles for how banks and credit unions can break free from the commoditized business environment, to:

• Find a compelling value proposition to compete on

• Find better-fit customers…not just any customers

• Create deeper relationships with customers

Testimonials

“Jeff’s presentation was among the most engaging we’ve ever had at our conferences.  Our attendees were energized, asking questions, and excited to bring new ideas back to their credit unions.”

Diana Dionne

Maine Credit Union League

~~~~~~~~~~~~~~~~~~~~

THIS is why I came to the school!  This is the type of new ideas I wanted to bring back with me!  He did it so well but I was afraid I would not be able to deliver the message as well as he did to my staff.  However, I was lucky to find a webinar he is hosting so I have my staff signed up for it!  He was GREAT!  He was BELIEVABLE and he was REAL!

CUNA Marketing Management School Attendee

~~~~~~~~~~~~~~~~~~~~

“I book a lot of speakers, and Jeff’s content is completely unique from what other’s discuss.  He provide attendees a fresh new paradigm about how to be competitive, and walks the audience step-by-step through the process of developing a powerful brand that will help them compete as well as possible.”

Trish Patterson

Tennessee Credit Union League

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