Jeff Stephens

Speaking

I have the good fortune of being able to do a lot of speaking and presentations—mostly at banking, credit union and marketing conferences.  I’ve been all over the country speaking, and even to Europe to speak for three days at a marketing conference in the Baltics about my experiences and insights into the Umpqua Bank brand.

Apparently people generally like my ideas and presentations—take a look at a few of the testimonials I’ve received from my speaking gigs, at the bottom of the page.

Below are three of my most popular topics this year.  I also create custom topics and can adapt my topics for just about any relevant audience, from CEO’s to marketers to entrepreneurs, etc.

You may also download the official 2011 Jeff Stephens speakers profile here. If you’d like to talk about having me at your event, just email me.

Decommoditizing Financial Services
Based on my popular white paper, The Decommoditization Manifesto

Let’s face it: financial services have become a commodity. Checking accounts, auto loans, mortgages are a dime a dozen, which has created a nation of price-driven consumers. So how is a bank or a credit union supposed to compete? The answer is to break free from being a commodity—giving customers a reason beyond products, services and rates to choose the bank or credit union. This bold presentation challenges conventional thinking and presents new paradigms for the future of the financial industry.

Tangible Learning Objectives

The Branding Transformation
Each year, dozens of banks and credit unions “rebrand.” Unfortunately, these efforts are often purely cosmetic changes—a new name, new logo, or a new website. But what successful companies know is that branding is a transformative process that impacts internal culture, human resources, operations, training, facilities, marketing and much more. In this presentation, Jeff will share his extensive experience guiding banks and credit unions through the process of transforming their companies from their old selves to the new.

Tangible Learning Objectives

Creating the Buzzworthy Financial Institution: Word of Mouth for Banks and Credit Unions
Word of mouth marketing is the oldest and most powerful form of marketing—yet financial institutions have never learned to harness it. In a commoditized environment with tightening budgets, word of mouth is more important than ever. That’s why Jeff Stephens launched PSST!, the world’s first word of mouth marketing consultancy exclusively for banks and credit unions. Jeff will open the audience’s eyes and mind to the power of word of mouth marketing.

Tangible Learning Objectives

Testimonials

“Jeff’s presentation was among the most engaging we’ve ever had at our conferences.  Our attendees were energized, asking questions, and excited to bring new ideas back to their credit unions.”

Diana Dionne

Maine Credit Union League

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THIS is why I came to the school!  This is the type of new ideas I wanted to bring back with me!  He did it so well but I was afraid I would not be able to deliver the message as well as he did to my staff.  However, I was lucky to find a webinar he is hosting so I have my staff signed up for it!  He was GREAT!  He was BELIEVABLE and he was REAL!

CUNA Marketing Management School Attendee

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“I book a lot of speakers, and Jeff’s content is completely unique from what other’s discuss.  He provide attendees a fresh new paradigm about how to be competitive, and walks the audience step-by-step through the process of developing a powerful brand that will help them compete as well as possible.”

Trish Patterson

Tennessee Credit Union League

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